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AutoEntry Multi-Entity Categorization: Why It Falls Short for Accounting Firms
AutoEntry's credit-based pricing model and entity-by-entity categorization setup create significant inefficiencies for firms managing multiple business entities. With no consolidated categorization rules and multiplying costs per entity, accounting firms face unnecessary manual work and unpredictable expenses.
TL;DR: AutoEntry Multi-Entity Categorization Problems
AutoEntry Limitations
- •No consolidated categorization rules across entities
- •Manual setup required for each entity separately
- •Credit costs multiply (1-3 credits per document × entities)
- •£12-£400/month pricing scales unpredictably with volume
- •Rules don't transfer between company profiles
Zera Books Advantages
- Unified categorization rules across all entities
- AI learns from patterns, applies globally
- $79/month unlimited processing (all entities)
- Client dashboard organizes all entities
- Zero per-document fees, predictable costs
AutoEntry Multi-Entity Overview: What It Offers
AutoEntry markets itself as suitable for multi-entity accounting with unlimited company profiles and shared credit pools. According to their pricing documentation, credits purchased in a single subscription can be used across all companies within an account, theoretically providing flexibility for firms managing multiple entities.
The platform allows you to teach categorization rules so documents are automatically categorized after the first instance. AutoEntry remembers these rules and applies them to future documents from the same supplier. However, these rules exist at the company level—not consolidated across your entire firm.
Critical Limitation
AutoEntry's categorization rules do not transfer between company profiles. Each entity requires independent rule configuration. For a firm managing 15 entities, you'll configure the same vendor categorization 15 separate times.
While AutoEntry advertises multi-entity support, the operational reality reveals a system designed for single-entity use cases scaled up—not purpose-built for firms managing dozens of business entities simultaneously. This architectural limitation creates compounding inefficiencies as your firm grows.
AutoEntry's Multi-Entity Categorization Limitations
AutoEntry's categorization system operates at the company level, creating three fundamental problems for multi-entity accounting workflows:
1No Consolidated Categorization Rules
Categorization rules exist within individual company profiles. If Entity A learns that "Amazon Web Services" categorizes to "Cloud Services," Entity B starts from scratch. There's no firm-level rule library that propagates across all entities automatically.
This means teaching the same vendors, the same expense categories, the same GL accounts repeatedly—once for each entity. For accounting firms managing 20+ entities, this multiplies your initial setup time by 20x.
2Manual Setup Per Entity
Each entity requires individual supplier settings configuration, VAT rate mappings, and category code assignments. According to AutoEntry's supplier settings documentation, rules can be configured per supplier per VAT rate—but only within the context of a single company.
New entities require full onboarding: teaching categorization rules, configuring accounting software connections, setting up chart of accounts mapping. This setup overhead doesn't decrease as you add more entities—it compounds.
3No Cross-Entity Learning
AutoEntry's categorization learns from your inputs—but only within each company profile. The system doesn't recognize that Entity A, B, C, and D all use the same vendors and could benefit from shared categorization intelligence.
This siloed approach wastes your team's categorization efforts. Every entity operates as an independent island, preventing the efficiency gains that should come from managing similar entities at scale.
Real-World Impact
For a firm managing 15 restaurant clients (similar vendors, similar expense patterns):
- •AutoEntry requires configuring "US Foods" categorization 15 separate times
- •Zera Books learns once, applies to all 15 entities automatically
- •Time saved: ~12 hours of redundant categorization work eliminated
Multi-Entity Cost Analysis: Credit-Based Pricing at Scale
AutoEntry's credit-based pricing appears flexible for small-scale operations but becomes problematic when processing documents across multiple entities. Here's how costs scale according to their official pricing structure:
AutoEntry Credit Economics
Cost Scenario: 10 Entities Processing 200 Documents/Month Each
| Metric | AutoEntry | Zera Books |
|---|---|---|
| Total Documents/Month | 2,000 documents | 2,000 documents |
| Credits Required | 2,000-6,000 credits | N/A (unlimited) |
| Monthly Cost | £200-450+/month | $79/month (~£62) |
| Annual Cost | £2,400-5,400+ | £744 (~$948) |
| Cost Predictability | Variable (usage-based) | Fixed (unlimited) |
Cost Analysis Summary
AutoEntry's credit model creates unpredictable expenses for multi-entity operations. As document volume increases across entities, costs scale linearly with no ceiling. Firms processing 2,000+ documents monthly could pay 3-7x more than Zera Books' unlimited model.
Hidden cost: Setup time multiplied across entities represents additional labor expenses not captured in subscription fees alone. Training categorization rules 10-20x compounds operational overhead.
AutoEntry vs Zera Books: Multi-Entity Categorization Comparison
This comparison evaluates both platforms specifically for multi-entity accounting workflows where consolidated categorization, scalable pricing, and unified management matter most.
| Feature | AutoEntry | Zera Books |
|---|---|---|
| Categorization Rules | Per-entity only (no consolidation) | Unified across all entities |
| Cross-Entity Learning | ||
| Setup per Entity | Full manual configuration required | Minimal (AI applies existing rules) |
| Pricing Model | Credit-based (£12-400/mo) | Unlimited ($79/mo flat) |
| Cost at 2,000 docs/mo | £200-450+/month | $79/month (~£62) |
| Client Dashboard | ||
| Multi-Account Detection | ||
| AI Technology | Rule-based learning (per company) | Zera AI (3.2M+ document training) |
| Batch Processing | Yes (credits consumed per doc) | Yes (50+ statements, no limits) |
| QuickBooks Integration | ||
| Xero Integration | ||
| Document Types | Invoices, receipts, bank statements | Bank statements, financial statements, invoices, checks |
| Template Training | Required per supplier/entity | None (dynamic AI processing) |
| Best For | Small practices, low volume | Multi-entity firms, high volume |
Multi-Entity Workflow Impact: Time Cost of Fragmented Categorization
Beyond subscription costs, AutoEntry's entity-by-entity categorization creates hidden time costs that compound across your firm's operations. Here's the operational impact for a firm managing 15 business entities:
AutoEntry: Fragmented Workflow
- 45 minInitial setup per entity (categorization rules, supplier settings)
- 15 minManual categorization per entity (teaching rules individually)
- 10 minSwitching between entity profiles to process documents
- 20 minReconfiguring rules when vendors change (× 15 entities)
Zera Books: Unified Workflow
- 5 minOne-time client creation (AI applies existing categorization)
- 2 minUpload documents (batch processing across entities)
- 3 minReview auto-categorized transactions (AI learns globally)
- 0 minProfile switching (client dashboard shows all entities)
Time Savings Analysis: 15.5 Hours/Month Recovered
At an average bookkeeper billing rate of $75/hour, AutoEntry's fragmented categorization represents $1,162/month in lost productivity compared to Zera Books' unified approach.
These 15.5 hours per month could instead be allocated to client advisory services, expanding your client base, or simply closing books faster—not redundantly configuring categorization rules across identical vendor setups.
AutoEntry Multi-Entity Setup: What It Actually Takes
AutoEntry documentation emphasizes simplicity, but multi-entity deployment requires substantial upfront configuration. Here's the realistic onboarding timeline for adding 10 new entities to AutoEntry:
Create Company Profiles
Set up individual company profiles in AutoEntry for each entity. Configure company settings, accounting software connections, and chart of accounts for each.
Configure Supplier Settings
According to AutoEntry's supplier settings documentation, configure default accounts, VAT rates, and category mappings for common suppliers—separately for each entity.
Teach Categorization Rules
Process initial documents and teach AutoEntry how to categorize vendors, expense types, and GL accounts. This training must be repeated for each entity—rules don't transfer.
Test Integration Workflows
Verify QuickBooks/Xero data flows correctly for each entity. Test categorization accuracy, ensure correct account mappings, and validate that duplicate detection works across entities.
Total Setup Investment: 13.3 Hours for 10 Entities
This doesn't include ongoing maintenance when vendors change, accounting software updates require reconfiguration, or new team members need training on per-entity workflows.
Comparison: Zera Books requires ~30 minutes total setup for 10 entities (create client profiles, upload documents, review AI-generated categorizations). Existing categorization rules apply automatically across all clients.
Zera Books: Built for Multi-Entity Accounting Workflows
Zera Books approaches multi-entity categorization differently—designed from the ground up for accounting firms managing dozens of clients and business entities simultaneously. Here's what makes it fundamentally different:
Unified Categorization Intelligence
Zera AI learns from every categorization decision across your entire firm. When you categorize "Amazon Web Services" as "Cloud Services" for Client A, that knowledge applies automatically to Clients B, C, D, and every future client. No redundant training.
Client Management Dashboard
See all entities in one unified dashboard. Track conversion history, access past statements, monitor categorization accuracy—all without switching between isolated company profiles. Built for firms managing 20-100+ entities.
Predictable Unlimited Pricing
$79/month covers unlimited conversions across unlimited entities. No credit calculations, no volume-based pricing tiers, no usage anxiety. Process 1,000 documents or 10,000—same flat rate. Predictable budgeting for growing firms.
Four Document Types
Process bank statements, financial statements, invoices, and checks—all with the same AI categorization intelligence. Most competitors (including AutoEntry) focus primarily on invoices and receipts. Zera Books handles complete financial workflows.
Zera AI: 3.2 Million Documents of Training Data
Unlike AutoEntry's rule-based learning (which operates per-company), Zera AI is trained on 3.2+ million real financial documents from 50+ CPA professionals. This training includes 2.8M+ bank statements, 420K+ invoices, and 847M+ transactions—creating categorization intelligence that works immediately without template training.
Implementation Guide: Migrating Multi-Entity Workflows to Zera Books
Transitioning from AutoEntry's fragmented categorization to Zera Books' unified workflow takes less than one afternoon. Here's the complete migration process for firms with existing multi-entity setups:
Sign Up & Create Client Profiles
Start your one-week trial and create client profiles for your entities using the client management dashboard. Each profile takes ~2 minutes—just enter client name and basic details.
Upload Bank Statements (Batch Processing)
Upload statements for all entities using batch processing. Drag-and-drop 50+ PDFs at once. Zera AI automatically detects multiple accounts, extracts transactions, and organizes by client.
Review AI-Categorized Transactions
Zera AI automatically categorizes transactions using GAAP-trained intelligence. Review suggested categories, make corrections where needed. The AI learns from your adjustments and applies that knowledge across all clients immediately.
Export to QuickBooks/Xero
Export categorized transactions to QuickBooks or Xero using pre-formatted QBO/CSV files. Categories map directly to chart of accounts, ready for import without manual adjustments.
Establish Monthly Workflow
Once initial setup is complete, monthly processing becomes routine: upload statements, review AI categorizations (accuracy improves as the system learns), export to accounting software. Categorization rules now apply globally across all entities.
Total Migration Time: 45 Minutes
Complete migration from AutoEntry's entity-by-entity categorization to Zera Books' unified workflow takes less than one hour. Compare this to AutoEntry's 13+ hour setup investment for the same 10 entities.

Half my clients have business statements with checking and savings in one PDF. Before Zera Books, I was manually splitting each account into separate spreadsheets every month—easily 2-3 hours per client. Now I just upload the statement and download organized files. Zera AI detects all accounts automatically, and I get Excel with separate tabs for each one. It's saved me probably 15 hours a week.
Why Accounting Firms Choose Zera Books for Multi-Entity Categorization
Purpose-built for firms managing dozens of entities with unified categorization, predictable pricing, and complete workflow automation.
Unified Categorization
Learn once, apply everywhere. Categorization rules propagate across all entities automatically—no redundant setup.
Predictable Pricing
$79/month unlimited. Process 1,000 or 10,000 documents—same flat rate. No credit calculations or volume anxiety.
Time Savings
Recover 15+ hours monthly compared to fragmented workflows. Time better spent on client advisory and growth.
Stop Configuring Categorization Rules 20 Times
Switch to Zera Books' unified multi-entity workflow. Unlimited categorization across all entities for $79/month. Start your one-week trial and see the difference in your first batch.